Last week I drove to Rock Springs, Wyoming to judge in the Wyoming Professional Photographers print competition. It was a very long drive along I-80 that was admittedly very monotonous. Perhaps it is the experience provided by that long stretch of I-80 that causes Americans to rate Nebraska dead last (50 out of 50) in the states that they would like to visit in the next couple of years. After photographing the Grand Tetons and Yellowstone for a couple of days, I headed back to Nebraska. This time I took a more scenic route through the Pine Ridge and the Sandhills. As I drove through this beautiful country it occurred to me that Nebraska is a hidden gem--and like any hidden gem--if you take the time to explore the land it will offer surprises that you will cherish for a lifetime. So, the controversial Nebraska marketing campaign, "Nebraska, It's not for everyone" sort of makes sense to me now. Not everyone looks at Nebraska as a destination, but as a place to get through. Not everyone wants to get up early in the morning to hike the Mexican Canyon (pictured above) looking for Bighorn Sheep. Not everyone cares about all of the beautiful wildflowers along the canyon trails, or the sweet smell of pine. But the experience made an indelible impression on me.
So I was thinking about borrowing the slogan for my photography business. "Bohemian Photoworks--We're not for everyone." On a daily basis I see amateur photographers in my Old Market neighborhood in Downtown Omaha taking portraits of people in the middle of the day with "natural light." All of the professional photographers I know understand that photography is all about the light. So if you're getting your portrait taken in the shade without a reflector, a speed light, or a strobe, you're going to be getting a dull image with flat lighting. Or worse yet, if your photographer is taking your portrait in the bright sunlight it will result in unflattering deep dark shadows. If you're OK with that kind of photography, then we're not for you. If you want hundreds of images on a flash drive that you have to sift through and maybe take to Costco or Walgreens, we're not for you. If you want the same photographer that everyone else goes to, we're not for you. Stay on I-80.
If you want a certified Master photographer, who is an expert in lighting and posing with the skills to make you look your best, then we are for you. If you want high quality prints that will last at least 100 years, then we are for you. If you want a custom itinerary for your senior photos, then we are for you.
You decide. Take the fast route on I-80 or the scenic route. You're the driver.